10 Reasons Pet Owners Are Adding Kovah to Every Wash

1. It goes after the hair your detergent can't touch

Pet hair is made of keratin, a protein. Your detergent is designed for dirt and grease, so in a normal wash the hair simply gets wet, floats around the drum and settles straight back onto your clothes. Kovah contains an enzyme that weakens the keratin and loosens its grip on the fabric, so the hair drains away with the water instead.

Two scoops in the drum alongside your usual detergent. That's the whole routine.

2. Works in every washing machine, front-loading or top-loading

Old or new, whatever the make. Kovah goes straight into the drum with your laundry, not in the detergent dispenser, so it works the same way in a front-loader or a top-loader. Choose a hot wash on your usual programme and let the full cycle do the work.

3. Kind to your machine, your pipes and your septic tank

Kovah rinses out with the wash and leaves no build-up behind when used at the recommended dose. It's safe for septic systems when used as directed. And because the hair leaves with the water instead of collecting, less of it ends up clogging your filter and your door seal.

Nothing builds up. Nothing gets left behind on your laundry.

4. Powered by a protease, the enzyme that breaks down keratin

Kovah's active ingredient is a protease, an enzyme that targets keratin, the protein every strand of pet hair is made of. During the wash it weakens the hair fibre by fibre, until it lets go of the weave and rinses away.

It's also why we're upfront about one thing: wool, silk and cashmere are made of keratin too, so keep those out of a Kovah wash. Cotton, synthetics, fleece, bedding and pet beds are all fine.

5. Works alongside your usual detergent, not instead of it

Kovah isn't a detergent. Keep the one you already love: it takes care of the dirt and the stains, Kovah takes care of the hair. Nothing to switch, nothing to replace. Just one extra step that takes a few seconds.

6. Ditch the lint rollers, the sticky sheets and the extra rinses

Rolling your sleeves on the doorstep before work. Shaking the throw out in the garden. Running a second rinse and still finding hair on your black top. If that sounds familiar, Kovah deals with the cause in the wash, instead of a cupboard full of workarounds that only move the hair around.

7. Two scoops. Your usual hot wash. Done.

Open the jar. Add two scoops straight into the drum with your laundry. Add your detergent and start a hot wash as normal. No soaking, no pre-treating, no special programme. For a pet bed or a heavy blanket, use four scoops.

8. A few scoops a wash, instead of a call-out for your machine

Hair that stays in the drum doesn't just ruin your washing. It collects in the filter, the door seal and the drain pump, and most people only find it when the machine starts struggling. Kovah helps the hair leave with the water, around six washes to a jar.

That's not an extra expense. That's looking after one of the hardest-working machines in your home.

9. 90-day money-back guarantee: try it with nothing to lose

Give Kovah a proper go on your pet's blankets, beds and your everyday clothes. If you're not happy within 90 days, you get your money back. No hoops. We'd rather you try it and see for yourself than keep wondering.

10. Dog hair, cat hair and every coat in between

Short and wiry or long and fluffy, a retriever's blanket or a long-haired cat's favourite duvet: pet hair is all made of the same protein, so Kovah works on all of it. Dogs, cats and other household pets like rabbits.

Use it on cotton, synthetics, fleece, throws, bedding, sofa covers and pet beds.