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Kovah
A smiling woman kneeling on the grass with her Australian Shepherd, holding a jar of Kovah Pet Hair Dissolver towards the camera

6 Reasons Pet Owners Are Switching to the Laundry Powder That Lifts Pet Hair Out in the Wash

Meet Kovah Pet Hair Dissolver: an enzyme laundry powder made for one job, releasing embedded pet hair from fabric so it leaves with the wash water. It works in any machine, alongside your usual detergent, with no extra steps. Buy 3, get 1 free while the offer lasts.

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1. Your detergent was never designed for pet hair. This is.

Most of us assume a hot wash should be enough. But pet hair is made of keratin, a protein, and ordinary detergent is built for grease and dirt, not protein. So the hair gets wet, floats around the drum and settles straight back onto your clothes when the water drains.

That's exactly what Kovah was made for. Its protease enzyme works on keratin during a normal wash, loosening hair from the fibres so it rinses away with the water instead of clinging to your laundry, the drum and the seals.

2. It works with whatever machine you have. Here's exactly how.

Front-loader or top-loader, new or old, it doesn't matter. There's no special programme to find and nothing to pre-soak.

Put two scoops straight into the drum with your laundry (not the detergent dispenser), add your usual detergent and run a hot wash. That's the whole routine. For a pet bed or a heavy blanket, use four scoops.

Front-loader or top-loader A jar of Kovah Pet Hair Dissolver next to an open washing machine full of pet blankets

3. Three key ingredients. One specific job.

Every ingredient in Kovah is there for a reason, and that reason is pet hair:

Protease

The enzyme ordinary detergents don't have. It targets keratin, the protein pet hair is made of.

Sulphonate complex

Keeps the loosened hair moving in the water so it flushes out with the rinse.

Carboxymethylcellulose

Helps stop stray hairs settling back onto your clothes before the cycle ends.

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4. What pet owners want most isn't cleaner laundry. It's relief.

Ask a pet owner what they'd happily never do again and the answers are always small, daily things. The lint roller by the front door. Picking hairs off a black jumper before work. Washing the dog's blanket twice and still finding it hairy.

None of it is a disaster, but it's there every single day. That's what Kovah is really about: laundry you can take out of the machine and simply put on.

Holding a jar of Kovah in the laundry room, a golden retriever lying nearby

5. Dog hair, cat hair, and every fabric they shed on.

From one short-haired terrier to a house full of double-coated shedders, Kovah works on dog hair, cat hair and other common household pet hair, like rabbit.

Use it on cotton, synthetics, fleece, bedding, sofa covers, throws and pet beds. The only fabrics to keep it away from are wool, silk, cashmere, leather and down, because they're made of protein too.

Kovah Pet Hair Dissolver at home: with a golden retriever, in the laundry room and in the hand

6. Safe for your machine, your pipes and the blanket they sleep on.

Kovah releases into the wash water and leaves no build-up in your machine at the recommended dose. It's suitable for septic systems when used as directed, and because the hair drains away instead of collecting, less of it ends up clogging your filter and seals.

It rinses out completely, so your laundry smells of your usual detergent and your dog or cat can curl up on their blanket the moment it's dry.

A tabby cat asleep on a freshly washed sage blanket, a jar of Kovah on the side table

Try it on the hairiest blanket in the house. You've got 90 days.

What to check after your first wash

Your machine's filter. If it's fuller than usual, that's the hair leaving your fabric.

Heavily loaded throws and pet beds usually need two or three washes to come fully clean.

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Kovah Pet Hair Dissolver jar with powder and pet fur on a sage background
Kovah compared with other options
A golden retriever next to a laundry basket and a jar of Kovah
A hand holding a jar of Kovah in front of a washing machine
A jar of Kovah beside a sleeping golden retriever
Holding a jar of Kovah in the laundry room with a dog nearby
A jar of Kovah on a washing machine next to a folded towel
Enzyme formula

Meet the pet hair laundry powder made for one job

An enzyme laundry powder that works on keratin to release embedded pet hair, for progressively cleaner laundry with no extra effort.

Choose your package

Two scoops per wash, about 6 washes per jar. Four scoops for pet beds and heavy blankets.

How many pets at home?

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Product information

Kovah Pet Hair Dissolver is an enzyme laundry powder you add to the drum alongside your usual detergent. It doesn't replace your detergent: your detergent handles dirt and grease, Kovah handles the hair.

Releases hair at the source

Its protease enzyme works on keratin, the protein pet hair is made of, loosening it from the fibres so it rinses away rather than settling back on your laundry.

Kinder to your machine

Hair that drains away with the water isn't collecting in your filter, seals and drum.

Laundry you can simply put on

Less hair on dark clothes, bedding and throws, and nothing left behind but the smell of your usual detergent.

Directions for use

Put the powder straight into the drum with your laundry, not the detergent dispenser. Add your usual detergent and wash as normal, on a hot wash within the garment's care label.

Clothes, covers, sheets
2 scoops
Pet beds, thick throws, blankets
4 scoops
First wash on a very hairy item
5 scoops
Machine care wash, empty drum, longest hot programme
2 scoops

Pro tip: more powder doesn't work faster. Two or three washes at the right dose will always beat one wash with a huge dose.

Not for: wool, silk, cashmere, leather, down or delicate fabrics. Always check the care label.

Warnings: treat it like any laundry product. Avoid contact with skin and eyes, rinse with water if it happens, and keep the jar out of reach of children and pets.

What's inside

Key ingredients: protease enzyme, sodium carbonate, sulphonate complex, carboxymethylcellulose.

Contents: 100g jar with measuring scoop. About 6 washes at the normal dose.

Storage: keep in a cool, dry place away from direct sunlight, and close the lid tightly after each use.

Why take more than one jar?

Pet hair doesn't take a month off. The first washes on a loaded throw or pet bed use the heavier dose, and a jar goes faster than you'd think.

Consistency is what works. Using it on every wash of pet textiles keeps hair from building back up in the weave.

Lower price per jar, and with Buy 3, get 1 free, the fourth jar costs nothing.

What to expect, wash by wash

Pet hair doesn't sit on top of fabric, it works its way into the weave. Here's how it comes back out.

A washing machine filter full of pet hair next to a jar of Kovah

Wash 1

Noticeably less hair

Rarely perfect on a heavily loaded blanket, but check your filter: if it's fuller than usual, that's the hair leaving the fabric.

A dark T-shirt covered in pet hair before the wash, and clean after

Wash 2

The one people notice

Shoulders, sleeves and dark clothes, the places that give pet hair away, start coming out clean.

Wash 3

Deep in the weave

On a throw or pet bed that's collected hair for months, this is often where you reach the final result.

Frequently asked questions

Does it actually remove pet hair, or just reduce it?

Kovah is designed to release embedded pet hair during the wash, so far less of it is left on your laundry afterwards. Results depend on the fabric and how much hair has built up: most items look clearly better after the first wash, and heavily loaded throws and pet beds usually need two or three.

Do I need to change how I do laundry?

No. Add two scoops to the drum with your laundry, add your usual detergent and wash as normal. No pre-soaking, no empty cycle first, no extra steps.

Does it work on cat hair too?

Yes. It works on dog hair, cat hair and other common household pet hair, such as rabbit.

Where exactly do I put it?

Straight into the drum with your laundry, not the detergent dispenser. The dispenser won't release it properly.

Do I still need my normal detergent?

Yes, always. Kovah works alongside your detergent. Your detergent handles the dirt and grease, Kovah handles the hair.

Are there fabrics I shouldn't use it on?

Yes. Don't use it on wool, silk, cashmere, leather, down or delicate fabrics. Pet hair is made of keratin, and so are wool, silk and cashmere, so the enzyme can't tell the difference. On cotton, synthetics, fleece, blankets and pet beds, it's completely suitable. Always check the care label first.

Is it safe for my washing machine and septic tank?

Yes. It's designed to leave no build-up in your machine when used at the recommended dose, and it's suitable for septic systems when used as directed. Because the hair drains away with the water, less of it ends up clogging your filter and seals.

How is this different from washing machine cleaning tablets?

Machine cleaning tablets are made for limescale, odours and detergent residue. They aren't designed to break down keratin, the protein that makes pet hair cling to fabric. Kovah was made for that one problem.

How soon will I see results?

Most people see a clear difference on the first wash and the real result on the second or third, as each wash reaches hair deeper in the weave. After the first wash, have a look at your machine's filter: a fuller filter means the hair is leaving your fabric.

Does it work in top-loading and front-loading machines?

Yes, it works the same in both.

What if it doesn't work for me?

You're covered by our 90-day money-back guarantee. Try it in your own home, and if you're not happy, email us at support@get-kovah.com and we'll make it right.

I still have questions...

We're happy to help. Write to us any time at support@get-kovah.com and our team will get back to you as soon as possible.

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Results vary depending on the fabric, the load and how much hair has built up. Kovah Pet Hair Dissolver is designed for use in washing machines alongside your usual detergent. Not suitable for wool, silk, cashmere, leather, down or delicate fabrics. Always check garment care labels and follow your washing machine manufacturer's guidelines.