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Meet Kovah Pet Hair Dissolver: an enzyme laundry powder made for one job, releasing embedded pet hair from fabric so it leaves with the wash water. It works in any machine, alongside your usual detergent, with no extra steps. Buy 3, get 1 free while the offer lasts.
Most of us assume a hot wash should be enough. But pet hair is made of keratin, a protein, and ordinary detergent is built for grease and dirt, not protein. So the hair gets wet, floats around the drum and settles straight back onto your clothes when the water drains.
That's exactly what Kovah was made for. Its protease enzyme works on keratin during a normal wash, loosening hair from the fibres so it rinses away with the water instead of clinging to your laundry, the drum and the seals.
Front-loader or top-loader, new or old, it doesn't matter. There's no special programme to find and nothing to pre-soak.
Put two scoops straight into the drum with your laundry (not the detergent dispenser), add your usual detergent and run a hot wash. That's the whole routine. For a pet bed or a heavy blanket, use four scoops.
Every ingredient in Kovah is there for a reason, and that reason is pet hair:
Protease
The enzyme ordinary detergents don't have. It targets keratin, the protein pet hair is made of.
Sulphonate complex
Keeps the loosened hair moving in the water so it flushes out with the rinse.
Carboxymethylcellulose
Helps stop stray hairs settling back onto your clothes before the cycle ends.
Protease
Sulphonate
CarboxymethylAsk a pet owner what they'd happily never do again and the answers are always small, daily things. The lint roller by the front door. Picking hairs off a black jumper before work. Washing the dog's blanket twice and still finding it hairy.
None of it is a disaster, but it's there every single day. That's what Kovah is really about: laundry you can take out of the machine and simply put on.
From one short-haired terrier to a house full of double-coated shedders, Kovah works on dog hair, cat hair and other common household pet hair, like rabbit.
Use it on cotton, synthetics, fleece, bedding, sofa covers, throws and pet beds. The only fabrics to keep it away from are wool, silk, cashmere, leather and down, because they're made of protein too.
Kovah releases into the wash water and leaves no build-up in your machine at the recommended dose. It's suitable for septic systems when used as directed, and because the hair drains away instead of collecting, less of it ends up clogging your filter and seals.
It rinses out completely, so your laundry smells of your usual detergent and your dog or cat can curl up on their blanket the moment it's dry.
What to check after your first wash
Your machine's filter. If it's fuller than usual, that's the hair leaving your fabric.
Heavily loaded throws and pet beds usually need two or three washes to come fully clean.
An enzyme laundry powder that works on keratin to release embedded pet hair, for progressively cleaner laundry with no extra effort.
Choose your package
Two scoops per wash, about 6 washes per jar. Four scoops for pet beds and heavy blankets.
How many pets at home?
LIMITED TIME OFFER
Offer ends in 23 : 59 : 59
1 Jar
For light shedders or small pets
2 Jars Lower price per jar
For regular shedding households
3 Jars + 1 free 1 jar free
For heavy shedders or multi-pet homes
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Kovah Pet Hair Dissolver is an enzyme laundry powder you add to the drum alongside your usual detergent. It doesn't replace your detergent: your detergent handles dirt and grease, Kovah handles the hair.
Its protease enzyme works on keratin, the protein pet hair is made of, loosening it from the fibres so it rinses away rather than settling back on your laundry.
Hair that drains away with the water isn't collecting in your filter, seals and drum.
Less hair on dark clothes, bedding and throws, and nothing left behind but the smell of your usual detergent.
Put the powder straight into the drum with your laundry, not the detergent dispenser. Add your usual detergent and wash as normal, on a hot wash within the garment's care label.
Pro tip: more powder doesn't work faster. Two or three washes at the right dose will always beat one wash with a huge dose.
Not for: wool, silk, cashmere, leather, down or delicate fabrics. Always check the care label.
Warnings: treat it like any laundry product. Avoid contact with skin and eyes, rinse with water if it happens, and keep the jar out of reach of children and pets.
Key ingredients: protease enzyme, sodium carbonate, sulphonate complex, carboxymethylcellulose.
Contents: 100g jar with measuring scoop. About 6 washes at the normal dose.
Storage: keep in a cool, dry place away from direct sunlight, and close the lid tightly after each use.
Pet hair doesn't take a month off. The first washes on a loaded throw or pet bed use the heavier dose, and a jar goes faster than you'd think.
Consistency is what works. Using it on every wash of pet textiles keeps hair from building back up in the weave.
Lower price per jar, and with Buy 3, get 1 free, the fourth jar costs nothing.
Pet hair doesn't sit on top of fabric, it works its way into the weave. Here's how it comes back out.

Wash 1
Rarely perfect on a heavily loaded blanket, but check your filter: if it's fuller than usual, that's the hair leaving the fabric.

Wash 2
Shoulders, sleeves and dark clothes, the places that give pet hair away, start coming out clean.
Wash 3
On a throw or pet bed that's collected hair for months, this is often where you reach the final result.
Kovah is designed to release embedded pet hair during the wash, so far less of it is left on your laundry afterwards. Results depend on the fabric and how much hair has built up: most items look clearly better after the first wash, and heavily loaded throws and pet beds usually need two or three.
No. Add two scoops to the drum with your laundry, add your usual detergent and wash as normal. No pre-soaking, no empty cycle first, no extra steps.
Yes. It works on dog hair, cat hair and other common household pet hair, such as rabbit.
Straight into the drum with your laundry, not the detergent dispenser. The dispenser won't release it properly.
Yes, always. Kovah works alongside your detergent. Your detergent handles the dirt and grease, Kovah handles the hair.
Yes. Don't use it on wool, silk, cashmere, leather, down or delicate fabrics. Pet hair is made of keratin, and so are wool, silk and cashmere, so the enzyme can't tell the difference. On cotton, synthetics, fleece, blankets and pet beds, it's completely suitable. Always check the care label first.
Yes. It's designed to leave no build-up in your machine when used at the recommended dose, and it's suitable for septic systems when used as directed. Because the hair drains away with the water, less of it ends up clogging your filter and seals.
Machine cleaning tablets are made for limescale, odours and detergent residue. They aren't designed to break down keratin, the protein that makes pet hair cling to fabric. Kovah was made for that one problem.
Most people see a clear difference on the first wash and the real result on the second or third, as each wash reaches hair deeper in the weave. After the first wash, have a look at your machine's filter: a fuller filter means the hair is leaving your fabric.
Yes, it works the same in both.
You're covered by our 90-day money-back guarantee. Try it in your own home, and if you're not happy, email us at support@get-kovah.com and we'll make it right.
We're happy to help. Write to us any time at support@get-kovah.com and our team will get back to you as soon as possible.